The main objective is to improve the visibility and ranking of your website in search engine results by optimizing the structure, content and technical aspects of the site, to offer a better experience to users, attract more traffic and meet search engine criteria.
SEO brings together various techniques to improve the visibility of a site in search engines:
- Keyword optimization which consists of choosing relevant terms for the content
- Technical optimization intervenes by improving the structure and performance of the site
- Netlinking consists of obtaining quality links from other sites
- Creation of quality content
By combining them, we can attract qualified traffic and improve the visibility of the site.
Fred, Possum, Penguin, Hummingbird, Panda... For 10 years, Google has regularly changed the factors impacting natural referencing. Each time, the search engine got smarter at separating relevant content from spammy content. You need to know them if you don't want to be surprised by losing traffic overnight, or even receiving a penalty from Google.
To always offer you the best possible service, we study Google daily, with great attention.
- Tracking the latest Google updates
- Certifications Google
- Good practices in the field
Complete analysis of the current state of your site on several technical and semantic factors.
Increase in the number of links to your site to increase your authority in the eyes of Google.
Keyword strategy based on purchase intent, positioning and the long tail.
Competitive intelligence
Competitor analysis and strategy to dominate the results by copying what works.
Execution technique
Improved performance and load times to make your site stand out.
Positioning on all keywords related to a geographical location, as well as the creation of a Google My Business page.
"In one week, we positioned ourselves number one in Google with a new site and a new domain name"
Louis Piaget
Chief Growth Hacking Officer chez EEvolve
STEP 1
2ND STEP
STEP 3
Doing SEO helps attract qualified traffic with high conversion potential. This allows you to be more visible on search engines. It is a long term investment.
Google takes into account 3 main criteria. There is the technique, that is to say the quality of the code, the speed of loading of the site, the tree structure of the site, the structure of the URLs, etc. Then Google takes into account the content of the site, if the pages are relevant and coherent. Then netlinking, which corresponds to a set of hypertext links pointing to a website, with the aim of improving its visibility.
It depends on how long it takes Google to crawl your website. It may take several months. It's a long term investment but well worth it.
Several different factors will determine the time after which the results will be displayed. We can see the volume and quality of your content with your audience. As well as the domain authority following the analysis made by Google. At EEvolve, we are working on several tools that allow us to build strong Domain Authority right from the start so you can see results quickly.
When a Google user types a query using keywords on the search engine, several sites will position themselves on the result page. The more your site meets Google's criteria, the higher it will rank you in the top results.
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Esplanade du pont rouge 4
1212 Lancy / Geneva
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